IDAN HADASH Party
Marketing and Creative Management
Client: IDAN HADASH Party
Project team: Ori Bar, Roy Herzlich
IDAN HADASH Party was a new and independent party that ran in the local elections in Ramat Gan, one of the largest cities in Israel. The party was headed by Shlomi Harel, who ran for mayor.
The city of Ramat Gan at that time was facing a severe leadership and managerial crisis when our mission was to produce a new and original alternative in order to get the city out of the mud in which it sank.
We set up the marketing and strategy department at the election headquarters and managed the marketing engagement at the strategic and creative level.
“Ramat Gan Bebalagan”, Ramat Gan is a mess in Hebrew was chosen as the leading slogan of the first part of the campaign. A special video was produced that outlines what is happening in the city and the ways that can make it a city worth living in.
“Ramat Gan needs a good manager, one who also knows how to do politics.
We formulated three L’s – to manage, initiate, innovate and they became the opening shot of initiatives throughout the campaign.
Campaign launch. Waking up the city. Three clips are scattered on social media.
Media across the web and the city
Unveiling a new era list for the Ramat Gan City Council
Political explosion, Shlomi Harel removes his candidacy for mayor and transfers support to incumbent Mayor Israel Singer. The campaign focuses on forming a new coalition that will bring a new spirit to the city.
Money time- Election week – Promoting the ballot itself