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focus on the idea.

the Things That Make It Up are the Israeli

DNA | DIRECTNESS | BLUNTNESS | CREATIVITY | PASSION

OUTLOUD By Ori Bar

A marketing innovation agency specialising in the entire marketing workforce, was founded by Ori Bar, a publicist and communications consultant for nearly 20 years after performing a long line of positions in the Marketing industry.

Ori Bar is a highly skilled digital strategist and creative planner with 20 years experience in developing nationwide digital advertising and public relations campaigns. Having worked for immediately recognizable companies on large integrated projects. Bar have an in-depth knowledge and know-how of the various aspects of the profession and the work itself.

▌Ori has B.A in Media Studies and Political Science from the Open University Of Israel. He is currently an M.A public policy and political marketing student at Reichman University. Holds a certificate in digital marketing from the Institute of Data & Marketing of London and a Copywriting diploma from the Israeli Academy of Commercial Communication.

Outloud’s innovative work model is the new way of working in the worlds of advertising and marketing. No longer an advertising agency with a permanent staff but professional staffs changing according to the needs of the organization.

Attached to the organization is a professional marketing manager who is part of an advisory marketing council that allows the organization human and budgetary flexibility. It is an active part
of the organization and represents it without having an employee,
at the same time it is also part of a professional marketing organization and serves as one professional address.
The professional teams work comprehensively and harmoniously
in accordance with the package for exceptional results.

Marketing development and innovation

Peter Drucker already said “Business has only two functions – marketing and innovation”. He considered marketing and innovation to be the important basis for the company’s success.

A marketing innovation is the implementation of a new marketing method involving significant changes in product design or packaging, product placement, product promotion or pricing. Marketing innovations are aimed at better addressing customer needs, opening up new markets, or newly positioning a firm’s product on the market, with the objective of increasing the firm’s sales. Outload specializes in marketing innovation and brings to the desktop strategic and creative vision and innovative tools to discover oceans and conquer new markets.

Marketing and strategy

A Marketing Strategy is the long term planning of business objectives that the company wants to achieve. For these to be achieved it is important to choose well the specific actions to consolidate the reputation of products and services or increase sales in the market.

Utilizing opportunities is vital to find the target market and to be able to make customers loyal to the organization so that the positioning of the company gets stronger.Outload specializes in marketing innovation and brings to the desktop strategic and creative vision and innovative tools to discover oceans and conquer new markets. Marketing strategy is one of the two main specialties of Outlook. The agency enables the ongoing supply of outsourced marketing management to companies and organizations. This unique method allows organizations managerial and professional flexibility in marketing management. Instead of one marketing brain, a marketing council that the organization chooses and replaces according to its needs.

Branding and Design

Brand Design can be defined as one of the crucial marketing practices of creating the name, logo, design, and the symbolic elements related to the brand. To create a distinctive identity in comparison to the other brands in the market and also providing impetus to the product differentiation.

Content Marketing

Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience — and, ultimately, to drive profitable customer action.

Marketing is impossible without great content. Regardless of what type of marketing tactics you use, content marketing should be part of your process, not something separate. Quality content is part of all forms of marketing. Content marketing strategy comes before your social media strategy. Search engines reward businesses that publish quality, consistent content. Successful PR strategies address issues readers care about, not their business. For PPC to work, you need great content behind it. Content is key to driving inbound traffic and leads. Content strategy is part of most content marketing strategies.

Marketing Communication

Marketing Communication is a strategic communication process that builds mutually beneficial relationships between organizations and their publics.

At its core, Marketing Communication is about influencing, engaging and building a relationship with key stakeholders across numerous platforms in order to shape and frame the public perception of an organization. Behind outloud rich experience of marketing communications campaigns and award winning. We were privileged to represent his friend from a wide range of fields and to be spokespersons for organizations and companies in the fields of health, communications, finance, high-tech and retail.

Happy Clients

Ori and I worked together at GO Internet Marketing. Ori has a fantastic, creative mind, and he's the architect behind many impressive, successful international branding campaigns. He's also very outgoing and to work alongside him is a great experience. I'd recommend him for any project or team that needs a highly talented, creative lead.

I worked with Ori partner accounts as think tanks and public relations campaign of the big brands and significant, I found him an ideal team member. Ori has the ability to listen and receive one of the other ideas on the other hand always finds a way to combine them from his own ideas. This feature creates a creative partnership for customers advanced solutions and causes work to be successful beyond viewing.

Ori has an unusual passion and enthusiasm for the digital world and user generated content. This is the reason for his exceptional work on Tapuz's account. In his active creative approach, Ori succeeded to establish a marvelous synergism between the website's business goals and its marketing communication. He is a professional who is consistently intrigued by his customer and this is evident by his fresh and groundbreaking ideas! Anyone would be thrilled to work with him.

Ori is one of those people you would want beside you when you work on a complex project such as building and launching an internet site for a large cosmetic company. Ori displayed endless patience and met each of Careline's business requirements with perfect creative solutions. On top of engaging everyone aruond him with fascinating ideas, he remained pragmatic, focused and effective. Ori proved that brilliant ideas combied with eloquent writing produces winning results.

As senior marketing director in the largest private hospital in Israel, Ori inspired me with his fresh and innovative concepts and a work tactic which I have never seen before. Ori has an outstanding ability to transform products from virtually unmarketable to profit-generating. He does this with incredible ability and fantastic marketing insights. These qualities are what makes him so gifted and proficient, let alone his service, accuracy and sharp humor.

Ori was our public relations manager at Tapuz, the leading Israeli user-generated content site. Under his trusted hands and Active creative thinking Tapuz won exceptional exposure, over all possible platforms: TV, newspapers and the Internet itself. Ori has a rare combination of human relations, in-depth understanding of the field of public relations and profound acquaintance with the Internet, features that gave him good relationships with senior media figures remarkable success in the media arena. Ori was a true friend of the company which directly affects our media results led it forward.

Ori is a honed creative, groundbreaking, curious and passionate, knowledgeable and wide advertising and marketing. This winning combination makes Ori team member yielding ideal brainstorming creative solutions focused and smart. I worked with Ori as his direct creative director and enjoyed every minute of it.