Client: Netivot Municipality
Project team: Ori Bar
Netivot is an Israeli city in the south of the country. A traditional city where the tomb of a great rabbi is used as a place of pilgrimage. The city suffered from dirt that rolled down the streets and sought to hold a public campaign to mobilize the city’s residents to help it maintain cleanliness, along with it.
The concept we chose: “Our city, the face of us all” in which we mobilized the residents of the city to take an active part in the campaign and thus also take an active part not only in maintaining the cleanliness of the city but also in public awareness of it.
As part of the campaign, a happening was held with the participation of the residents with a variety of activities related to the environment and the importance of keeping the city clean.