The launch of CAL’s new marketing strategy. Up until this campaign, the language of the credit brands was to spend as much as you can, enjoy life with our money on shopping and everything you want. CAL was the first to change the tone and speak a new consumer language. We helped them through a bright concept and a great execution. By recruiting one of Israel’s best comedians and writing short scripts that we take away from everyday life while spending money. It was such fun! and a great sucsess.